Knowing the best practices for producing short form video will help you in your efforts to generate leads and build trust and credibility. To do things right, you need to know the best practices for creating this type of video.
Research shows that short term video productions increase viewer engagement, so you need to follow the methods that work when producing this type of content. Research reveals that about 56% business-produced videos are short form videos that run about two minutes.
When audiences respond to the content, they usually watch the video to completion, provided it is about 90 seconds or less. This is a pretty good result, considering that the natural attention span is no longer than seven seconds. About 10% of the viewers who watch longer videos watch them to completion.
Read more about Short Form Video at Attorney Marketing Online.