No matter how safe and well-known a brand or law firm might seem, there is always the risk of an online reputation crisis. Modern communication channels like blogs, social networks, and review sites are all open to the public. This means that one bad customer experience or a small drop in service standards can quickly hurt your firm’s reputation. As a result, it is critical to understand the options available when considering an online reputation management scenario.
It is important to keep in mind that around 75% of consumers now use Google to look for businesses or services. You don’t want SERPs to make your law firm look unreliable and unrespected.
Read more about online reputation management at Attorney Marketing Online.